Big Wins at the 2019 Great American Living Awards
Winchester Homes received six awards across the categories of design, land planning, marketing and sales during the Great American Living Awards held on October 10, 2019, in McLean, Virginia. Presented by the Northern Virginia Building Industry Association (NVBIA), the annual Great American Living Awards ceremony honors the best and the brightest in the metropolitan Washington D.C. homebuilding industry.
Winchester Homes’ marketing efforts were most highly recognized, with Winchester Homes taking the Jim Vance Public Relations Award for their new branding campaign, “Empowering You.” The new look for Winchester Homes takes a consumer-first, human-focused approach to help make their home shoppers the hero of their own stories as they build their dream home. The roll-out of a new website in connection with the new brand was also recognized and awarded Best Website – National Builder.
“It feels like the competition gets stronger every year at GALA,” said Julie Dillon, Winchester Homes’ Director of Marketing. “It’s an honor for Winchester Homes to be recognized in so many different categories by our Industry peers.”
Final additions to Winchester Homes’ accolades in the marketing category included an award of merit for Best Printed Brochure — Individual Community for their townhome community of Chapman Row at Twinbrook Metro. Combining aspirational visuals with detailed descriptions and a powerful brand story, this eye-catching brochure defines a clear vision of the opportunities that life has to offer in this community.
The builder’s community of Chapman Row at Twinbrook Metro was also celebrated for its development plan, receiving an award of merit for Best Innovative Land Planning — Residential.
For their product, Winchester Homes was recognized for the Sullivan single family home design at West Grove in Fairfax, VA. The design was named Best Design and Architecture, Detached Homes on Lots Under 7,000 Square Feet — Over $850,000.
Celebrating the individuals behind the brand, Winchester Homes’ New Home Advisor Randy Lee was named Outstanding Sales Person, Attached Homes — $400,000-$550,000 for his work at the community of Glenmont MetroCentre in Silver Spring, MD.